Welcome to Awsa
General Trading LLC
Your Trusted Partner in Global Trade
Connecting Global Supply with African Opportunity
Awsa General Trading LLC is a professionally managed general trading company based in Deira, Dubai – United Arab Emirates. We specialize in the import and export of high-quality consumer goods and industrial materials, serving clients across Africa and beyond.
With Dubai as our operational hub and a strong global sourcing network, we connect reliable manufacturers worldwide with growing markets in Eritrea, Sudan, Ethiopia, and many other African countries. Our commitment is to deliver quality products, competitive pricing, and dependable service at every stage of the supply chain.
About Us
Founded with a vision to support international trade through trust and efficiency, Awsa General Trading LLC has grown into a dependable partner for wholesalers, distributors, retailers, and project-based clients. From sourcing and quality control to logistics and export documentation, we manage the entire trading process with professionalism.
Our deep understanding of African markets, combined with Dubai’s world-class logistics infrastructure, allows us to deliver tailored solutions that meet local market demands and international standards.
Our Mission
At TopInjaz, our mission is to simplify advanced technology and make it accessible to every business — no matter the size or industry.
We believe that powerful digital tools shouldn’t be reserved for large corporations. That’s why we create AI-powered websites, e-commerce platforms, booking systems, and intelligent chatbots that are not only fast and affordable, but also fully automated and easy to manage.
Our Vision
Our vision is to become a leading and trusted general trading company connecting global suppliers with African markets, recognized for excellence, integrity, and operational efficiency.
We strive to play a vital role in regional development by enabling access to quality products, strengthening supply chains, and building long-lasting relationships that support economic growth and mutual success.
Our Core Values
Integrity – Ethical, honest, and transparent business practices
Quality Excellence – Commitment to consistent quality and compliance
Reliability – Timely delivery and dependable supply chains
Partnership – Building long-term relationships with clients and suppliers
Global Reach – Worldwide sourcing with strong regional expertise
Our Product
Awsa General Trading LLC offers a diversified portfolio of fast-moving
consumer goods (FMCG) and industrial construction materials, carefully
sourced from trusted global manufacturers to meet international quality
standards and regional market requirements.
Biscuits
We offer a diverse range of quality biscuits sourced from reputable and certified manufacturers. Our biscuit products are designed for everyday consumption, retail distribution, and bulk supply. With a focus on taste consistency, reliable quality, and attractive packaging, our biscuits meet the expectations of mass markets and growing consumer demands.
Detergent Powder
We supply high-performance detergent powders engineered for superior stain removal, fabric protection, and long-lasting freshness. Our products are suitable for both household and commercial applications and are available in multiple packaging sizes to meet the requirements of wholesale distributors, retail chains, and institutional clients. Consistent quality and cost efficiency make our detergent powders ideal for competitive markets.
Laundry & Bath Soap
We supply high-quality laundry and bath soaps developed for both household and commercial use. Our laundry soaps deliver powerful cleaning performance, long-lasting durability, and excellent cost efficiency, making them ideal for mass-market and bulk distribution.
Our bath soaps are premium personal care products, formulated with skin-friendly ingredients, refreshing fragrances, and attractive packaging designed to meet the expectations of modern retail environments.
Construction Steel
High-strength construction steel products engineered to meet the requirements of infrastructure, commercial, and residential projects, ensuring safety, durability, and compliance with industry standards.
Galvanized & Industrial Steel Sheets
Durable and reliable steel sheets suitable for roofing, fabrication, and industrial applications. Supplied according to market specifications to ensure strength, longevity, and performance.
Plywood
Quality plywood suitable for construction, furniture manufacturing, and interior applications. Our plywood products are sourced from reliable international suppliers and selected for strength, finish, and long-term performance.
Import & Export Services
Global Importing
We import products from worldwide manufacturers, ensuring strict quality control, competitive pricing, and reliable supply continuity.
Exporting to Africa
We specialize in exporting goods to:
Eritrea , Sudan , Ethiopia , Other African countries
Our export services include logistics coordination, customs documentation, and market-specific compliance support to ensure smooth delivery.
Why Choose Awsa General Trading LLC
Awsa General Trading LLC is a reliable general trading company with strong experience in global sourcing and international trade. We combine product knowledge, market understanding, and professional execution to deliver consistent value to our customers.
We focus on delivering value through:
Wide Product Portfolio
Supplying both fast-moving consumer goods (FMCG) and industrial materials to meet diverse market demands.
Global Sourcing Network
Partnering with trusted manufacturers worldwide to ensure consistent quality and competitive pricing.
Strong Market Expertise
Deep understanding of African markets, including Eritrea, Sudan, Ethiopia, and other regions.
Efficient Trade Management
Coordinated handling of sourcing, documentation, logistics, and delivery through experienced partners.
Reliability & Transparency
Clear communication, accurate documentation, and dependable execution at every stage of the trade process.
From supplier selection to final delivery, we manage each transaction with professionalism, precision, and accountability, ensuring long-term value for our customers and partners.
Markets We Serve
United Arab Emirates
East Africa
Horn of Africa
Other African regions
Our market expertise allows us to adapt products, packaging, and supply strategies to local requirements and consumer preferences.
Some of Our Own Brands
Awsa General Trading LLC proudly develops and markets a selection of own private brands, created to meet the quality, performance, and value expectations of regional and international markets. Our brands are designed for mass-market distribution, with a strong focus on reliability, affordability, and consistent quality.
(FAQ)
1. What does Awsa General Trading LLC specialize in?
Awsa General Trading LLC specializes in the import and export of fast-moving consumer goods (FMCG) and industrial construction materials, including laundry soap, bath soap, detergent powder, biscuits, steel products, and plywood.
2. Where is Awsa General Trading LLC located?
Our company is headquartered in Deira, Dubai, United Arab Emirates, one of the world’s leading international trade and logistics hubs.
3. Which countries do you export to?
We primarily export to Eritrea, Sudan, Ethiopia, and other African countries. Our export network continues to expand based on market demand.
4. Do you offer private label or own-brand products?
Yes. We develop and supply own private brands tailored to market requirements, offering competitive pricing, consistent quality, and customized packaging.
5. Can you source products based on specific customer requirements?
Absolutely. We provide custom sourcing solutions, including product specifications, packaging sizes, branding, and quality standards based on customer needs.
6. What order quantities do you accept?
Order quantities depend on the product type and destination. We support flexible order volumes for wholesale, bulk, and long-term supply agreements.
7. How do you ensure product quality?
We work only with trusted and certified manufacturers and apply quality checks throughout sourcing, packaging, and shipment processes to ensure consistent standards.
8. Do you handle logistics and export documentation?
Yes. We manage logistics coordination, shipping arrangements, and complete export documentation, ensuring smooth and timely deliveries.
9. How can I request a quotation?
Yes. We welcome long-term partnerships with distributors, wholesalers, retailers, and project-based clients.
10. Are you open to long-term partnerships?
Yes. We welcome long-term partnerships with distributors, wholesalers, retailers, and project-based clients.
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